Amazon.com Inc.’s move to launch an online pharmacy during the pandemic could help it squeeze market share away from competitors, including CVS Health Corp. as the e-commerce giant accelerates efforts to delve further into the healthcare arena, health and company experts say.

The company’s new Amazon Pharmacy program, announced Nov. 17, is positioned as an alternative to walk-in service provided by brick-and-mortar pharmacies like CVS and Walgreens Boots Alliance Inc. Under the platform, customers can set up an online pharmacy profile where they input insurance information, manage prescriptions and choose payment options. Amazon’s Prime paid subscription members also have access to free two-day delivery on orders.

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