Amazon Launches Invite-Only Luxury Offering in Another Blow to Department Stores
As if department stores didn’t have enough to contend with, there’s now another well-positioned peddler of high-end fashion on the scene and it’s a name everyone will recognize.
Amazon announced today the debut of Luxury Stores, a members-only fashion division within the regular app where consumers can purchase from upscale designers such as Oscar de la Renta. The store launches with the pre-fall and fall/winter 2020 collections, including handbags, ready-to-wear, accessories and the soon-to-launch childrenswear, of the New York-based de la Renta brand.
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