In the competitive health payer industry, member satisfaction, enrollment growth, care management, and retention are top priorities. And with an increased focus on streamlining operations and enhancing the member experience, healthcare payers are seeking innovative solutions like Salesforce Health Cloud to drive meaningful growth.

Choosing the right Salesforce implementation partner – one with deep healthcare expertise – is essential to ensure a seamless transition and achieve improved operational efficiency. At AArete, we combine our extensive knowledge of the industry with our technical expertise to deliver Salesforce Health Cloud implementation services that enhance your processes and transform member experiences.

Personalizing Member Experiences and Data-Driven Operational Improvements

AArete recently developed an analytics platform for a growing regional health payer which demonstrates how a strategic Salesforce Health Cloud for healthcare can deliver transformative results. Our team built a robust, member-centric dashboard within Salesforce Health Cloud, enabling:

• Personalized healthcare experiences for members, including access to Health Navigators and tailored programs.
• Valuable insights into member engagement patterns, driving improvements in operational efficiency, financial performance, and health outcomes.

On the back end, the healthcare payer received valuable data insights to streamline workflows, enhance service delivery, and achieve measurable ROI. This implementation included the development of three functional product consoles, demonstrating the true power of Salesforce Health Cloud for payers.

Addressing Common Challenges with Salesforce in Health Payers Operations

The Health payer industry faces challenges ranging from cohesive member engagement to managing costs and maximizing Salesforce investments. Our custom Salesforce Health Cloud implementation services address these pain points directly, including:

Member Engagement and Operational Coordination

Health payers aim to achieve seamless, coordinated member engagement. Using an AArete-built platform leveraging Salesforce Health Cloud, health payers can fine-tune their Salesforce solutions by analyzing patterns and trends in member engagement. This ensures that all business and operational needs are met, leading to more personalized user experiences and better overall outcomes.

Cost Optimization

The escalating costs of Salesforce licenses and maintenance are a growing concern. A custom-built platform built by AArete on Salesforce Health Cloud helps clients manage these costs by optimizing license utilization and delivering clear ROI insights, reinforcing the value of their investment.

Reducing Underutilization (Shelfware)

Underutilization of Salesforce features, or “shelfware,” can diminish the returns on CRM investments. AArete-built Salesforce Health Cloud applications identify these underutilized features, allowing health payers to fully leverage their licenses. By aligning license costs with business value, AArete implementations support more informed decision-making and provide data-backed ROI insights to justify Salesforce investments.

Supporting Development Teams

In the health payer industry, many organizations’ internal development teams are over capacity as Salesforce implementations become more complex and requests increase. AArete Salesforce Health Cloud applications analyze the performance and utilization of existing Salesforce features and customizations, helping to identify which areas are most critical for improvement or expansion. This allows development teams to prioritize their efforts, ensuring that resources are allocated efficiently and effectively.

Salesforce Partnerships for ROI-Driven Success

Payers want to know a partnership will translate to a strong ROI. Implementation partners may focus solely on technology, which limits the power of Salesforce’s capabilities. AArete takes a more holistic approach by integrating industry best practices and effectively leveraging them with the full potential of Salesforce’s features. By this method, AArete ensures that our solutions are technologically sound and aligned with critical business objectives, such as membership growth and retention.

Unlock the Full Potential of Health Cloud for Payers

Aligning technology with business goals is integral to successful Salesforce implementation in the health payer industry. Explore AArete’s Salesforce Implementation case study and then connect with AArete to discover how our customized Salesforce solutions can enhance your organization’s member engagement, operational efficiency and overall ROI. By combining deep industry knowledge and technical expertise, we help our clients fully realize the benefits of their Salesforce investment.

Learn more about AArete’s Payer Solutions and Salesforce Consulting Services

Meet the Author

Bhrugu Pange

Managing Director